The Issue for Our Children
“Kids' Cancer”—these are two words that
should never be together. Pediatric cancer is the leading
cause of death by disease in children (more than Diabetes,
Cystic Fibrosis, AIDS, Congenital Anomalies, Meningitis, Stroke,
Heart disease, Pneumonia/Influenza, and Asthma/Respiratory
disease combined). Some progress has been made in increasing
survivorship for the more common childhood cancers, such as
non-Hodgkin's lymphoma and leukemia which have risen to nearly
78%. Sadly, still in 2005 there remain children's cancers
that have no better prognosis than 50%, 40%, even 35% survival.
BLAST Kids' Cancer will exist to increase survivorship for
these children's cancers that desperately need improved treatments.
The Plan
The campaign to save our children requires new thinking. Dollars
are not the only issue. BLAST will raise research dollars
and provide grants for research most likely to produce better
outcomes and cures. As importantly, we will ensure that those
precious research dollars have IMPACT by building a better
infrastructure through which to make grant allocations. Solving
a problem of this magnitude requires a variety of intellectual
talent from a diverse pool - science, business, project management,
strategic planning, design, outcomes research, and marketing.
BLAST will incorporate all of these important elements towards
this end.
Our Public Values
- Allocate all assets with the advice of scientific advisors
- Utilize at least 85 cents of every dollar towards research
grants
- Exude transparency within all aspects of the organization
and research community
- Have a zero dollar marketing/advertising budget: Utilize
creative, no-cost methods to promote our organization
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